Having grown up in an authentic log cabin on a Pennsylvania farm in the heart of rural Amish country, Toshia Wildasin has always had a deep respect for the natural world and the sustainable bounty provided when man works in collaboration with nature. Schooled in London, England at Richmond University for International Business and at Arizona State University, she graduated with two degrees; one in Broadcast Journalism / Communications from the Walter Cronkite School of Broadcast Journalism, and another in Performing Arts, following her passion for dance.
A true entrepreneur by nature, Wildasin started her own business just one year out of college, after gaining a working knowledge of film distribution operations as a representative for a Los Angeles firm. She founded Market Trax International, a foreign film distribution company that has taken her all over the world. Her strength was an innate ability to identify appropriate media programming for her clients’ individual commercial needs.
In pursuing her passion for sustainable environmental interests, she has since partnered with Eolica Technologies Ltd., one of the largest Brazilian wind farm manufacturers, with the goal of implementing new wind farms through European and global industrial leaders. As an advocate of the development of alternative green energy through the deployment of zero emitting electrical technologies, Wildasin utilizes international business and social networks to improve the lives of those less fortunate by incorporating these sustainable methods into urban housing, where a lack of infrastructure reveals a tremendous need and an emerging opportunity. She believes that it takes effective business partnerships to impact urban poverty and to help create opportunities for humanity globally.
Being familiar with the nuances and economical positions of foreign markets, she recognized opportunities to invest in many emerging markets where growth was proving inevitable – mainly South America, Latin America, and Spain. Maximizing her people skills and worldwide social and business network, Wildasin is dedicated to the cause of educating and bringing desperately needed clean energy, water, and housing to those 1.6 - 2 billion people still living without the benefit of either.
She is an advisory council board member for the Energy and Water University in New York, works closely with the United Nations and is active in other charitable efforts, including mentoring programs with the Children's U.N., Amnesty International, Children Cameras and ASPCA. She has also helped launch a "Stop Bullying in Schools" campaign, as charitable causes that benefit children and animals have always been her first love.
For fun, Wildasin performs in dance to satisfy her passion for the arts, while collecting rare antiques and ancient architectural artifacts from around the world to incorporate into her green projects. For thrills, she also engages in extreme sports, as she loves the adventure and challenge they bring.
When asked about her involvement with Lipstick Sister, she says: "Organizations such as this one are important in order to encourage women to support each other in their respective businesses. Empowering women and inspiring them to carve out their own path in life to find success, while creating an impact of purpose, is paramount. The side benefit of membership is the social component.”
As a highly successful woman of industry and well-respected woman of charity, Wildasin offers a few bits of wisdom to younger women just starting off in life: “Never take no for an answer. I have been told no constantly in my life, ever since I was young. When people tell me I can't do something, it fills me up with energy… I simply smile and acknowledge their opinion. Then I move around them and carve out the path. There is always a solution to every problem, just as there is always a path to carve out in unchartered territory. "
I'm busy working on my blog posts. Watch this space!