For those of you who have had the pleasure of meeting Erika, you know that her sweet demeanor and her fun-loving and happy personality shocks you! This self-made millennial Erika is a TV Personality and Inspirational Speaker in the #Girlboss movement. She is the Author and founder of Amazon #1 Best-Seller: Passionistas, Tips Tales & "Tweetables" From Women Pursuing Their Dreams. She is the creator of TV & Personal Development Conference: Passion 2 Payckeck.
Born and raised in the small town of Los Banos CA, she is now based in West Hollywood. When she is not moving and shaking her booty in her busy life, she is masterminding and moderating film panels. But for fun she LOVES dancing and she is a frequent guest of Disneyland, so much so, that she recently got engaged at the "Happiest Place On Earth".
[LS] How did it all start? What made you decide to pursue this path?
It all started with a little wish. However, until I was exposed to real mind-set shifting philosophy and the law of attraction, I really never thought it was possible to achieve my wildest dreams as a career. I just sort of, wanted to do what I loved—all the time (interview artists I admired, spread inspiration and wear clothing that made me feel amazing too.) I’ve always wanted to do that, but according to societal constructs, that wasn’t a REAL job! Haha, then I realized it is if I say it is. I started manifesting and creating things I felt passionate about, instead of things that made sense on paper and it all began unfolding.
[LS] What steps did you have to take to conquer your goal of being a business owner?
A whole lot of fear-facing. Basically, if I used the phrase “I don’t want to do that” (making cold calls/ making bold requests etc.) that was my cue that I HAD to do it. It wasn’t very pretty… but all of those little steps led to multiple revenue lines inside of my brand.
[LS] How do you manage envy, ego or jealousy from getting in the way of your dreams?
OMG- I actually have a great rule of thumb when it comes to envy! I MAKE IT A HABBIT TO OUTWARDLY CATCH MYSELF IN THE ACT OF “ENVY.” What really helps me, is remembering that “envy” does not actually have a pay-off. There is nothing to be gained except procrastination and feeling a little bit worse. When I am aware that I’m being envious, I can better let it go. I have it, rather than it having me.
[LS] What are some of the qualities you believe a person must have to build their own business/brand?
Passion for what they are building. You cannot build a great business if it’s solely to make money or to fulfill a temporary need. I think you have to identify something big, something deeper- that will pull you forth into making decisions and putting in hard work toward that business. Will-power will run out f there isn’t something deeper attached to these goals.
[LS] What do you love most about your profession?
Ah, where do I start, I really love everything! I love that there is no “hand book.” I love that I can make it up as I go along, like a true artistic entrepreneur. I really love that my profession is so interwoven with my actual life that the process makes for just “a fulfilling life” rather than separating life into work and “real life” categories as society will often do.
[LS] If you were to pinpoint a few tools for success, what would they be?
Books, youtube, google. Essentially, one of the greatest tools is research. Research for inspiration, research for logistics and research to know your industry. You don’t have to go in blind anymore. There are so many platforms around to help you in the journey.
[LS] What advice would you give a young girl about getting out in the “real” world?
“Do MORE than you are paid for, or you’ll never be paid for more than you do.”- I heard this from Bob Proctor early in my career and never hesitated to give back and even volunteer for the opportunities to get me further in “the real world.” I cringe when dollar amounts are core decision factors for people starting early in their careers. I took every opportunity to meet the people and establish the community I wanted for my career and I stand by that route.
[LS] Finding a mentor is key. Do you have a female mentor or idol growing up who has significantly impacted your life? How?
Hmm, I do have mentors. Most are very close friends, coaches and business partners. For me, having another person truly believe in you and see the vision you’re out to create has been invaluable. I think it is one of the greatest supports you can have- is that of another human being,
[LS] What / who inspires YOU to get through each day & overcome every challenge?
I love the power of the internet and whenever I’m “down” or in a bad mood, I access my favorite figures. It creates inspiration and empowerment in my space.
Some of my favorites include Bob Proctor, Keltey Knight, Tony Robbins, Jom Rohn and so many more.
[LS] What is your definition of BEAUTIFUL?
As cliché as it may sound- belief in yourself. There is something really beautiful about a woman who is confident and authentic.
[LS} What is your favorite shade of Lipstick? Coral
[LS] Why do you think women organizations like Lipstick Sister are important?
I think it’s really important to surround yourself with like-minded individuals who will see you for who you want to become (now.) I try and get around as many boss babes as possible,w ho operte from the same,limitless, mentality that I like to create!
[LS] Do you have a favorite quote that empowers you, if so, share it with us!
What the mind can believe, it can achieve! Simple, but so true. If you think there are too many limitations, there are. And if you think you’ll succeed beyond anything in your path, you will.
Erika's partners include TheWrap Hollywood, NBC Universal & The CW. Her brand features inspirational content to keep humanity playing big and staying empowered. She is the host of Fashion Week Southern California and Variety’s: A Night of the Stars. Erika was recently called an "Inspirational Boss-Babe" by the Huffington Post and Marie Claire style online!